WTC Las Vegas Hosts Trade Mission in South America

LAS VEGAS, NV, USA – World Trade Center Las Vegas (WTC LV) forged ahead with developing business relationships in South America. WTC LV’s most recent effort in this region included a trade show trade mission Aug. 7-13 in Santiago, Chile and Buenos Aires, Argentina. The trade mission was an opportunity for Las Vegas to promote participation and attendance at Las Vegas-based trade shows. For businesses in both Santiago and Buenos Aires, the mission provided access to the global marketplace through the many international trade shows held in Las Vegas.

As part of the trade show trade mission, representatives from globally recognized associations and companies including, Consumer Technology Association (CTA), Convvexx, Emerald Exhibitions, Informa, National Association of Broadcasters (NAB), National Ground Water Association (NGWA) and National Shooting Sports Foundation, met with local companies to explore advantages of participating in Las Vegas-based trade shows. The delegation’s activities were coordinated in partnership with U.S. Commercial Services.

The group represents a collection of industries, including technology, construction, infrastructure, sports and apparel, gift, home and general merchandise, beauty, and security. They are responsible for attracting more than 600,000 international and domestic business travelers to Las Vegas.

Las Vegas is a global destination for international commerce through its robust and varied trade show network. Las Vegas hosted nearly 22,000 meetings, conventions and trade shows last year, attracting 5.9 million business delegates. It has been named the No. 1 trade show destination in North America for a record 22 consecutive years, hosting 54 of the 250 largest shows. The largest show is CES, which attracted more than 175,000 attendees in 2016 with more than 53,000 coming from outside the United States.

The Trade Show Trade Mission delegation represents a variety of high-profile Las Vegas-based trade shows, including CES, ASD Trade Shows, World of Concrete, NGWA’s Ground Water Week, NAB Show, SHOT Show, Interbike Expo, Kitchen & Bath Industry Show, Sports Licensing & Tailgate Show, Wedding & Portrait Photographers, and International Pizza Expo.

Participants included: Chris Meyer, Vice President of Global Business Sales for the LVCVA; Jim McMichael, Specialty Markets Manager for the LVCVA; Amanda Arentsen, Communications Manager for the LVCVA; Krista Silano, International Communications Manager of CTA; Alexandra Fleck, International Marketing Manager of CTA; Amy Sadikoff, Attendee Acquisitions Manager of Emerald Expositions; Jackie James, Director of Informa; Margaret Cassilly, Vice President of International Programs for NAB; Kathy Butcher, Director of Learning and Knowledge for NGWA; Chris Dolnack, Vice President and Chief Marketing Officer of the National Shooting Sports Foundation; Jeff Pressman, Show Manager of SHOT Show; and Marixell Garcia, Foreign Commercial Services Officer with the U.S. Department of Commerce.

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