Travel industry forum at WTC Moscow

The prospects for the hotel sector were discussed at WTC Moscow.

On October 21, in the Valdai and Seliger halls of WTC Moscow Congress Center, a forum for travel industry professionals - BE-Forum 2022 was held with the support of World Trade Center Moscow. The event was opened by the Director of the WTC Moscow Congress Center Daria Salamatova.

The theme of the Forum this year was the «Territory of Hospitality: Opportunities, Technologies, Prospects». The organizer was the BE IN RUSSIA communication project.

The event was attended by representatives of more than 100 leading hotels, DMC - agencies, tour operators, technical and other service providers for organizing events in Russia, including Plaza Garden Moscow WTC hotel, as well as over 350 guests - corporate customers, management companies and large MICE and Event agencies.

Opening the BE-Forum, Director of WTC Moscow Congress Center Daria Salamatova greeted the participants of the Forum, thanked the organizers for choosing the Congress Center as a venue for an event with the most relevant agenda and noted: «World Trade Center Moscow is a multifunctional cluster, which includes, in addition to congress center where we have gathered today, the Plaza Garden Moscow WTC 5* hotel, the Mezhdunarodnaya apart-hotel 4*, the Satelinn Moscow Khovrino 3* hotel, a restaurant complex, four office and apartment buildings and fitness clubs.

The director of the WTC Moscow Congress Center wished the participants a productive and successful event.

Today, in addition to the traditional Superworkshop BE IN RUSSIA TOP 100! 2022, an extensive business program awaited the participants. The Forum speakers discussed new market realities and key features of further work with the hotel sector, the most significant areas and new trends in the development of the tourism industry in Russia, shared information on digital opportunities for operational work and quality guest service in the regions and gave practical recommendations. Leading Russian developers, in turn, presented the most relevant booking systems at the moment.

The event also included presentations of the most unusual and incendiary programs for corporate clients, the most sophisticated catering chips, new formats and products from hotels, and the best opportunities for organizing events in Russia.

In the situation of global changes in the MICE segment, the most important thing is to update business contacts and search for new reliable partners. The BE-Forum platform has become a great opportunity not only to present your MICE product directly to your target group, but also to establish direct business relationships and acquire new customers, hold meetings with corporate customers in the format of a direct dialogue. The forum also allowed industry professionals to expand their tools for further planning events in Russia, get to know Russian MICE destinations in detail and acquire reliable MICE suppliers in the regions of our country.