Irish Brands Ready to Shine at CIIE

As excitement builds for this year’s China International Import Expo (CIIE) and China International Consumer Products Expo (CICPE), World Trade Center Dublin is proud to support an impressive array of Irish brands ready to showcase their innovation and craftsmanship on a global stage. This year’s participation includes seasoned favourites and exciting newcomers, all ready to tap into China’s vast and dynamic market.

Building on Irish Success at CIIE

Irish companies have a rich history of success at CIIE, with brands such as Boann Distillery and Poachers Drinks leading the charge in recent years. Boann Distillery has been particularly successful, expanding its whiskey sales across 136 cities in China, resulting in exports exceeding €3.98 million. Similarly, Poachers Drinks secured major orders in 2022, establishing itself in China's premium mixer market. Irish Breeze, the parent company of WaterWipes, secured a €25 million deal with JD.com at a past CIIE, a testament to the power of these expos in fostering international partnerships. These achievements highlight the vast opportunities CIIE provides for Irish brands to grow in Asia. 

This year, BallyKeefe Distillery and Crolly Distillery are making their debut at CIIE, entering a market where demand for premium spirits continues to grow. BallyKeefe, known for its handcrafted whiskey and eco-friendly farming practices, and Crolly, a distillery deeply rooted in Donegal’s whiskey heritage, are expected to attract attention from Chinese consumers who are increasingly drawn to authentic, craft spirits. Meanwhile, Listoke Distillery and Beara Distillery return with momentum, having successfully registered with China’s General Administration of Customs (GACC). This essential step means their products are already on the ground, ready to expand their reach and appeal in China.

Ireland’s craft beverage sector has also flourished in China, and the presence of Whiplash Beer and Two Stacks at this year’s expo reflects the growing demand for distinctive, high-quality drinks. Whiplash Beer, renowned for its bold, creative flavours, aims to capture the attention of China’s burgeoning craft beer scene. Similarly, Two Stacks brings its innovative whiskey blends, appealing to younger consumers with adventurous tastes.

Irish food and wellness products have historically resonated well with Chinese consumers, and brands like Mic’s Chilli and Emerald Oils are poised to attract attention with previous successes at CIIE for brands within the condiment, preserve and oil categories. Mic’s Chilli’s artisan sauces continue to spark conversation on their bold, unique flavours, while Emerald Oils, with its focus on organic, health-conscious products, aligns perfectly with China’s growing wellness trends. Exhibitors like Happylife are also aiming to capture market share in China’s functional food sector. Happylife’s range of snacks, including low-carb and collagen bars, fits seamlessly into the “free from” category, catering to China’s rising demand for gluten-free, sugar-free, and vegan products.

Forging the Future of Irish-Chinese Trade Relations

China has become a critical market for Ireland, with bilateral trade reaching record highs in recent years. As China continues to open its doors to high-quality international products, CIIE and CICPE provide a valuable platform for Irish companies to build lasting relationships with Chinese consumers and business partners. With brands like BallyKeefe, Crolly and Ri Na Mara and others leading the way, the future looks bright for Irish companies looking to make their mark in China​.

In 2024, as these companies take the stage at CIIE and CICPE, the potential for Irish products—from spirits to craft beer, gourmet food to organic oils and cosmetics—is limitless. With the support of World Trade Center Dublin, Irish brands are set to shine brighter than ever in China’s vast and growing consumer market.  To learn more about how your brand can participate or to receive trade services assistance for China, reach out to the WTC Dublin today.