WTCA'S 2021 CIFTIS Interview with Anna Ge

Today’s episode of Trade Wins features an interview conducted by Anna Ge, media personality and host of China Plus News regarding the 2021 China International Fair for Trade in Services (CIFTIS). During his interview, Robin discusses the common goals of the WTCA and CIFTIS as well as the WTCA’s role in this year’s CIFTIS, which was held in Beijing, China from September 2-7, 2021. Robin also shares the appeal of participating in CIFTIS, the impact of digitalization on service trade, China’s role in the service trade industry, what the WTCA is doing to encourage trade and relationships with China, and his thoughts on China’s trade relationship with the world due to the COVID-19 pandemic.

Our conversation included topics such as:

• China hosting CIFTIS as an in-person event is a demonstration of their confidence in their control of the pandemic and can be used to encourage the recovery of the conference and exhibition industry. 3:54
• With digital future as one of the themes of CIFTIS this year, Robin shares how the WTCA is introducing an AI-powered corporate matchmaking platform for orchestrating and coordinating virtual events. 6:38
• China may soon become the largest economy in the world, but still has room for growth and opportunity within the service trade industry. 9:42
• Robin discusses fostering intercultural understanding and the impact of intercultural relationships on small and medium enterprises. 11:55
• The COVID-19 pandemic and the current challenges with the global trade infrastructure have highlighted the issue of globalization, presenting China with the opportunity to play a large role in the stability of the economy of the world. 16:43

For the full China Plus News article, click here.

For the full episode, visit: https://podcast.wtca.org/podcast/14-wtcas-2021-ciftis-interview-with-anna-ge-china-plus-news/

Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.