Lead Generation & Effective Conversion Strategies

Generating high quality leads is a major challenge faced by most companies. World Trade Center Kochi is organizing a certified online workshop on “Lead Generation & Effective Conversion Strategies” that will help participants learn the essentials of lead generation, identify qualified leads and how to convert them into loyal customers.

Topics that will be covered

Setting business and lead generation objectives
Targeting your audience
Publishing regular and relevant content
Creating a compelling offer and CTA
Designing a signup form and landing page
Scoring leads
Nurturing leads
Creating a positive purchase experience
Exceeding customer expectations
Improving customer loyalty and advocacy
Measuring and optimizing performance

Who should attend: Business heads, sales heads, team leads, telemarketing, telesales, business owners (solopreneurs & entrepreneurs), marketers and others interested in the subject.

Registration fee – INR 600 (10% discount for 3 or more nominations from the same company)