2022 WTCA CIIE PROGRAM
2022 WTCA CIIE PROGRAM
November 5-10, 2022 · Shanghai · China & Virtually
Hosted by World Trade Centers Association
Supported by World Trade Center Shanghai
Following its successful participation over the past three years, the WTCA is once again partnering with WTC Shanghai to launch the 2022 WTCA CIIE Program. The program will offer a hybrid market access approach to China International Import Expo (CIIE), the top trade show for imported goods in China, for worldwide WTCA Members and their business networks to showcase products and services. The hybrid program provides virtual participation for convenient and cost-effective access by overseas WTCA Members and their business networks, as well as an in-person booth managed by WTCA staff to allow for face-to-face interaction with potential buyers. As an enhanced benefit, all participating organizations will also be promoted to local Chinese business communities by WTCA Members, and WTCA partners in Shanghai and other cities throughout China.
Last year, 69 enterprises from nine World Trade Center locations participated in the WTCA CIIE program, bringing a total of 194 products and services from 13 countries covering five major industries. In partnership with CCPIT Fujian, the WTCA also co-hosted an online matchmaking session between Chinese and overseas enterprises, which resulted in nearly 70 B2B meetings and provided great insights for this year’s CIIE program.
China International Import Expo (CIIE)
The 5th annual China International Import Expo (CIIE) will take place in Shanghai – China’s business and trade hub – from November 5-10, 2022. As the top trade show for imported goods, CIIE covers a wide range of industries, including:
· Automobile
· Consumer goods
· Food and agricultural products
· Intelligent industry & information technology
· Medical equipment & health products
· Trade in services
CIIE 2021 Highlights in Numbers
- 58 countries and 3 international organizations participating in online country exhibitions
- 366,000 square meters of business exhibition space with 2,900+ exhibitors
- 39 domestic trade missions
- USD $70.72 billion worth of tentative deals reached for one-year purchases of goods and services
- Over 80% of global 500 companies and industry leaders registered for the expo as compared to the previous year
2022 WTCA CIIE Participant Benefits
· CIIE booth promotion, managed by WTCA Asia Pacific Regional Office (APRO) team
· Company profile included in the 2022 WTCA CIIE booklet for virtual and in-person distribution (translation provided by WTCA APRO team)
· Local support and business promotion provided by WTC Shanghai
· Amplified promotion of your company and products/services to the Chinese market via multiple WTCA Members and partners in China
· Virtual matchmaking with interpretation assistance when interests match between sellers and buyers
· Pre- and post-exhibition online products and services promotion at CIIE Online Exhibition (limited to the first 50 products/services received by the WTCA and approved for listing by CIIE)
· Cost-saving as virtual participation is complimentary for WTCA Members and their business networks
Additional Promotion by China-based WTCA Members and Partners
Promotional services with local business communities will be offered by Chinese WTCA Members and partners, including:
- CCPIT/WTC Nanning
- CCPIT/WTC Shanghai
- CCPIT/WTC Tianjin
- CCPIT/WTC Xiamen
- CCPIT Fujian
- CCPIT Shaanxi/WTC Xi‘an
- WTC Haikou/Sanya
- WTC Qingdao
- WTC Shenyang
Participation/Registration
If your World Trade Center business is located outside mainland China, you are welcome to participate by taking the following steps:
· Reach out to your business community with the enclosed customizable promotion template or with your own message.
· Your World Trade Center location and its business members download, complete, and return the following by Friday, September 16:
o WTCA CIIE Program Profile Form for Booklet: for inclusion in the booth booklet
o WTCA CIIE Program Products and Services Form: for promotion to businesses throughout China via WTCA Members and partners. The first 50 products/services received by the WTCA and approved by CIIE will also be listed on the CIIE Online Exhibition site. Please note, we are unable to accept physical product samples for display at CIIE.
· Send all completed forms to Ms. Adele Zhang, Program Manager, WTCA APRO at azhang@wtca.org before the registration deadline of Friday, September 16, 2022.
Key Dates and Deadlines
· Now – September 16, 2022: Worldwide promotion and registration
· September 16, 2022: Registration deadline (all forms due)
· September 16 – September 26, 2022: Translation, information processing
· September 26 – November 4, 2022: Pre-CIIE promotion to partners in China
· November 5 – 10, 2022: CIIE show and promotion, promotion to partners in China continues
· November 11, 2022: Lead follow-ups via CIIE and Chinese-market partners
Program Contact
For questions or to register, please contact:
Adele Zhang
Program Manager
Asia Pacific Regional Office (APRO)
World Trade Centers Association
Tel: +86-10-8500-3226
Email: azhang@wtca.org